Best Free Website Performance Testing Tools for WordPress Users
By now, it should be abundantly clear: website speed is an important component of any successful website. The faster your website, the better your chances of success.
website performance testing tools
Why is speed so important? Well, because Google says so for a start – site speed is a significant factor in Google’s algorithm, so fast-loading websites can expect to rank higher in the SERPs and attract more visitors.
Then there are the user experience considerations – if a site loads quickly, visitors are more likely to stick around, read your content, and, ultimately, convert. In other words, a lightning quick website unlocks all the good things that webmasters crave.
However, we’re not here to talk about how to make your website faster – we’ve covered that extensively already. In today’s post, I want to share six free performance testing tools, so that you can tangibly measure your site’s speed and track any improvements.
What’s the optimal load time that you should be aiming for with these tools? Well, the faster the better, but most experts suggest that around two seconds is a good target.
Pingdom is a market-leading website monitoring service, best known for its free website speed testing tool.
The speed testing tool displays all of your site’s requests in a waterfall view. You can filter by load order, file size, and load times, giving you different perspectives for identifying potential improvements – it also lists total requests, load time, and page size.
Pingdom also gives you a speed performance rating, scored out of 100. This rating is broken down into twelve criteria, with each given an individual score. Again, this is helpful for identifying the “quick wins” you can target to make instant, tangible improvements to your site’s speed.
Helpfully, Pingdom stores the results of all tests performed on your website, allowing you to track speed improvements over time.